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connectedv

Connected TV (CTV) allows you to target a streaming audience watching premium network content – on a television screen – in a relevant location.

Campaigns are based on a cost per thousand impressions (CPM) model.

CTV ads are not skippable.

Targeting Capabilities

  • Geography: Ads are served to a custom geography with zip code-level targeting.

Devices

  • Televisions: All impressions are served on connected TV devices, including gaming consoles, smart TVs, and attached devices.

    • Most commercial breaks are between 60 and 120 seconds long. Your 15- or 30-second video ad will play during that time.

Platforms and Networks

Platform examplesNetwork examplesSubscription platforms
  • Roku

  • HGTV

  • Sling TV

  • Amazon Firestick

  • Discovery

  • Pluto

  • Apple TV

  • ESPN

  • ESPN+

  • Google Chromecast

  • History Channel

  • Discovery+

NBC Peacock is not currently available, because it has 18 months of exclusive brand sponsors lined up for their launch. Programmatic is likely to be available after this.

Creative Specifications

  • Length: 15 or 30 seconds

  • File format: MP4 only

  • File quality: 1080p (1920 x 1080)

  • Minimum bitrate: 2200 kbps

Reporting

Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.

Impressions

Total ads served to users

Impressions delivered are reported as outlined in the initial proposal or contract.

Completions

/Completion rate

Completions tell us how many users saw 100% of the ad. The completion rate is the percent of video ads that are played through their entire duration to completion.

Creative

Performance is provided for each creative included.

Devices

Televisions

Impressions and Website Attribution data is provided by device.

Networks and Platforms

A complete list of networks and platforms is available by impressions delivered and completion rate performance.

The Featured Networks section of the Analytics dashboard displays a list of highlighted networks that received impressions. Download the data file to see the complete list.

Geography

The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.

Dayparting

The time of day that impressions are served is shown by day part.

Website Attribution

The pixel can track the amount of traffic that saw your digital ad, then visited your website within 30 days.

This metric tracks the households that were delivered a CTV ad that later visited the advertiser’s website. This provides an additional campaign attribution metric by tracking cross-device website traffic associated with households that received a CTV ad impression. To track this, the advertiser will need to add the tracking tag to their website. See Tracking Tags for more information.

Website Attribution can be tracked if the device the impression was served on (such as a CTV) is connected to the same IP address as the device used to visit the website (such as a home computer or a phone using the household wireless).