Display targets a custom audience in a relevant location with animated Display (banner) advertising on websites and apps.
Campaigns are based on a cost per thousand impressions (CPM) model.
Targeting Capabilities
Geography: Ads are served to a custom geography with zip code-level targeting.
Interests: Ads are served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Keyword targeting: Ads are served to users viewing content online that contains relevant keywords in a custom list.
Retargeting: A tracking tag, or pixel, is required to be placed on the advertiser’s website to target users who have visited the website in the past 30 days.
Devices
Desktop
Mobile
Tablet
Placements
With programmatic technology, we serve ads on an infinite list of publisher websites and apps in order to follow users online. Ads are served in brand-safe content.
Websites
Apps
Creative Specifications
Display ads can be static or animated. Ad sets should include as many sizes as possible, to serve on various devices, browsers, and websites.
| Required sizes | Standard additional sizes | Accepted formats |
|---|---|---|
| 300 x 250 | 300 x 600* | .jpg, .png, .gif |
| 728 x 90 | 160 x 600 | HTML5 |
| 320 x 50 | 336 x 280 | 3rd Party Ad Tags |
| 300 x 50 |
* The 300 x 600 ad is a valuable addition to the standard adset, because most other providers do not offer this ad size, or charge extra for it. Because it is a large format, it has higher visibility and stronger engagement rates.
A 1 px border around the edge of each ad unit is a standard best practice. The border is used to define the ad space so that the unit content is clearly distinguishable from normal website content.
Reporting
Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.
Impressions
Total ads served to users
Impressions delivered are reported as outlined in the initial proposal or contract.
Clicks
/Click-through rate
The number of users who clicked on the ad and the rate of users who clicked based on total impressions delivered.
View-throughs
/View-through rate
The number of users who were served an impression, but didn’t click, and then visited the website later (within 30 days).
Ad Interactions
Hovers + IBV plays
Hovers are tracked when the mouse pauses (hovers) over the ad on desktop devices. If in-banner video (IBV) is included in the display creatives, we can track how many users clicked the play button on the video.
Engagements
Visits + ad interactions
The rate of users who engaged with your ad out of total impressions served.
Lift
Populates after 3 months
Lift measures the baseline rate of traffic visiting the advertiser’s website and compares it to the exposed rate: the audience that came to the website after being exposed to our campaign. The lift metric is the difference between the two rates.
Placements
A complete list of websites and apps is provided with individual performance metrics for each placement.
Creative
Performance is provided for each creative ad set.
Devices
Desktop, mobile, and tablet
Clicks and impression performance is provided for each device.
Geography
The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.