Geofencing targets an audience based on their precise location with programmatic display advertising.
Campaigns are based on a cost per thousand impressions (CPM) model.
Targeting Capabilities
- Geofence impressions: Hyper-target an area with a radius or custom polygon for the most precise location-based targeting.
Geo recency retargeting: Retarget devices after they leave the geofence location(s) for up to 30 days.
Tracking Capabilities
Offline visits: Understand the amount of users who were in the geofence location, then visited a conversion zone (most often the customer’s storefront location) within 30 days.
Updated GDPR regulations may affect offline visits. See Offline Visits Restrictions for more information.
Devices
Mobile
Placements
With programmatic technology, we serve ads in brand-safe content on various websites and apps in order to follow relevant users online.
Websites
Apps
Creative Specifications
Display ads can be static or animated. Ad sets should include as many sizes as possible, to serve on various devices, browsers, and websites.
| Required sizes | Standard additional sizes | Accepted formats |
|---|---|---|
| 300 x 250 | 300 x 600* | .jpg, .png, .gif |
| 728 x 90 | 160 x 600 | HTML5 |
| 320 x 50 | 336 x 280 | 3rd Party Ad Tags |
| 300 x 50 |
* The 300 x 600 ad is a valuable addition to the standard adset, because most other providers do not offer this ad size, or charge extra for it. Because it is a large format, it has higher visibility and stronger engagement rates.
Reporting
Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.
Impressions
Total ads served to users
Impressions delivered are reported as outlined in the initial proposal or contract.
Clicks
/Click-through rate
The number of users who clicked on the ad and the rate of users who clicked based on total impressions delivered.
Offline Visits
/Conversion zone tracking
The amount of users who entered a custom location after visiting the geofence location(s).
Geography
The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.
Creative
Performance is provided for each creative ad set for A/B testing.
Devices
Desktop, mobile, and tablet
Clicks and impression performance is provided for each device.
Placements
A complete list of websites and apps is provided with individual performance metrics for each placement.