Over-the-Top (OTT) allows you to target a streaming audience watching premium network content – on any device – in a relevant location.
Campaigns are based on a cost per thousand impressions (CPM) model.
OTT ads are not skippable.
Targeting Capabilities
Geography: Ads are served to a custom geography with zip code-level targeting.
Devices
Televisions (primarily)
Gaming consoles
Desktop
Mobile
Tablet
Platforms and Networks
| Platform examples | Network examples | Subscription platforms |
|---|---|---|
|
|
|
|
|
|
|
|
|
|
|
|
Creative Specifications
Length: 15 or 30 seconds
File format: MP4 only
File quality: 1080p (1920 x 1080)
Minimum bitrate: 2200 kbps
Closed captioning
We are able to deliver ad tags with closed captioning. There are two options to support this: build the closed captioning into the creative or work with an ad server that supports the SRT file.
Reporting
Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.
Impressions
Total ads served to users
Impressions delivered are reported as outlined in the initial proposal or contract.
Completions
/Completion rate
Completions tell us how many users saw 100% of the ad. The completion rate is the percent of video ads that are played through their entire duration to completion.
Creative
Impressions and completions are provided for each creative.
Devices
Televisions (primarily), desktop, mobile, and tablet
Impressions and Website Attribution data is provided for each device.
Networks and Platforms
A complete list of networks and platforms is available by impressions delivered and completion rate performance.
Geography
The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.
Dayparting
The time of day that impressions are served is shown by day part.
Website Attribution
The pixel can track the amount of traffic that saw your digital ad, then visited your website within 30 days.
This metric tracks the households that were delivered an OTT ad that later visited the advertiser’s website. This provides an additional campaign attribution metric by tracking cross-device website traffic associated with households that received an OTT ad impression. To track this, the advertiser will need to add the tracking tag to their website. See Tracking Tags for more information.
Website Attribution can be tracked if the device the impression was served on (such as a CTV) is connected to the same IP address as the device used to visit the website (such as a home computer or a phone using the household wireless).
Household Reach & Frequency
Understand the amount of households reached and the average amount of times each household was served impressions.