Video pre roll allows you to target a streaming audience in a relevant location with programmatic advertising in the open web.
Campaigns are based on a cost per thousand impressions (CPM) model.
Pre Roll ads are not skippable.
Targeting Capabilities
Geography: Ads are served to a custom geography with zip code-level targeting.
- Interests: Ads are served to users who are pre-defined to have certain interests. This is based on browsing history, the content they are viewing, and other recent behaviors.
Demographics: Ads are served to specific demographics based on gender, age, income level, educational status, and parenting status.
Retargeting: A tracking tag, or pixel, is required to be placed on the advertiser’s website to target users who have visited the website in the past 30 days.
Devices
Desktop
Mobile
Tablet
Placements
With programmatic technology, we serve ads on an infinite list of publisher websites and apps in order to follow users online. Ads are served in brand-safe content.
Websites
Apps
Creative Specifications
Length: 15 or 30 seconds
File format: MP4 only
Recommended file quality: 1080p (1920 x 1080)
Minimum bitrate: 2200 kbps
Reporting
Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.
Impressions
Total ads served to users
Impressions delivered are reported as outlined in the initial proposal or contract.
Clicks
/Click-through rate
The number of users who clicked on the ad and the rate of users who clicked based on total impressions delivered.
View-throughs
/View-through rate
The number of users who were served an impression, but didn’t click, and then visited the website later (within 30 days).
Completions
/Completion rate
Completions tell us how many users saw 100% of the ad. The completion rate is the percent of video ads that are played through their entire duration to completion.
Lift
Populates after 3 months
Lift measures the baseline rate of traffic visiting the advertiser’s website and compares it to the exposed rate: the audience that came to the website after being exposed to our campaign. The lift metric is the difference between the two rates.
Placements
A complete list of websites and apps is provided with individual performance metrics for each placement.
Creative
Impressions and Completions are provided for each creative.
Devices
Desktop, mobile, and tablet
Clicks and impression performance is provided for each device.
Geography
The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.