Streaming audio allows you to target a streaming audience listening to audio content in a relevant location.
Campaigns are based on a cost per thousand impressions (CPM) model.
Streaming Audio ads are not skippable.
Targeting Capabilities
Geography: Ads are served to a custom geography with zip code-level targeting.
Devices
Desktop
Mobile
Tablet
Placements
Streaming audio ads are served in placements like the following:
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Creative Specifications
Length: 15 or 30 seconds
File format: .mp3, .mp4A, .wav, .ogg
- Suggested bitrate: 160 kbps or more
Reporting
Campaign performance is accessible 24/7 with our live Analytics dashboard. For definitions of the metrics used in analytics, see Metrics.
Impressions
Total ads served to users
An ad view, or the number of times an ad is served, regardless of whether the user has actually seen or interacted with the ad in any way. Impressions delivered are reported as outlined in the initial proposal or contract.
Retargeting Impressions
Showing an ad to a person who visited your site while that person is visiting another site. For example, a person checks out a pair of shoes on Amazon.com, then sees an ad for those same shoes on Yahoo.com.
Completions
/Completion rate
Completions tell us how many users listened to 100% of the ad. The completion rate is the percentage of audio ads that are played through their entire duration to completion.
Creative
Impressions and Completions are provided for each audio ad.
Devices
Desktop, mobile, and tablet
Clicks and impression performance is provided for each device.
Placements
A complete list of websites and apps is provided with individual performance metrics for each placement.
Geography
The interactive map shows impressions delivered to each zip code. A complete breakdown of geographic performance by city is shown in the chart.
Website Attribution
Tracks how many people heard your ad and then visited your website later (within 30 days). This provides an additional campaign attribution metric by tracking cross-device website traffic associated with households that received an ad impression. To track this, the advertiser will need to add the tracking tag to their website. See Tracking Tags for more information.
Website Attribution can be tracked if the device the impression was served on is connected to the same IP address as the device used to visit the website (such as a home computer or a phone using the household wireless).
These metrics are available:
As a total in your Overview quick stats
Broken out by device
Broken out by geographic location